Customer Care

The holiday shopping and shipping season has arrived---the most lucrative time of the year for most online businesses.  Now is a good time to assess your performance from last holiday season and create a shipping strategy for this one to ensure no orders are missed...

Nearly every consumer is participating in social media in some capacity so it is up to an e-retailer to capitalize on it to grow sales.   The content of social media posts is just as, if not more important, than the platforms you use.   With a...

As an online retailer, shipping charges often represent a large expenditure of your overall budget.  On top of shipping fees, packaging costs can be anywhere from 10-40% of a product’s price.  While packaging’s main purpose is to protect your product, it must also withstand the...

The boom in internet shopping over the last decade has caused a massive overhaul in the retail industry, resulting in changes in how retailers handle their return policy.  For any retailer, optimizing their customer returns has become a critical component in remaining competitive against other...

All companies use data to create strategies, make important decisions, and set goals for the business.  A good data management process will help companies to align strategies and identify areas of growth.  And in today’s competitive environment, being able to make those decisions before the...

Customer service only gets you so far. And, it doesn’t equal good service. It’s easy (and common) for companies to claim it’s their service that sets them apart- but does it ever really? Most companies are selling something that is more or less just a commodity....

Great, you made a sale – now what? A successful customer relationship starts and ends with a clear understanding of expectations. In other words, the communication that takes place pre-sale largely determines the long term success of every new customer you bring on. It’s easy to joke...

As a marketing or sales person, you are constantly trying to spread your message. You talk about features, benefits, ROI, and any other reason you can think of regarding how what you're selling matters to prospective clients. But, do prospects really recognize value in what you...