5 Tips for Every Subscription Box Company

October 6, 2016

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Whether your company is a start-up or established subscription box business, you want to make sure you are doing
everything possible to be successful. The following list has tips every subscription box company should consider:

Great Packaging

The packaging you choose for your subscription box helps to drive your brand’s image, in addition to increasing customer satisfaction as part of the allure of a subscription box is unwrapping it.  The design and style should correlate with the theme of your box and enhance the customer’s experience receiving it.

Shipping Supplies

Make sure you are using the correct size box for your products.  While it may be tempting to choose a large box, but remember, you have to ship that box.  In order to save on shipping costs, choose the right size box that will comfortably fit your items without too much wasted space.

Saving money on shipping supplies, especially in the beginning, is a good idea.  Once you decide on the box sizes and types of packing materials you will need, purchase them in bulk to take advantage of the discounted price. If you are able to recycle any packing materials, you will also be able to save on your shipping budget.

Website

Most of your sales will be from your website so a professional-looking website is imperative.  Current and potential subscribers are looking for information when they visit your site so include a detailed description of your products and services, as well as professional pictures.  Every page of your website should have an option or clickable ‘Subscribe Now’ button for customers to sign up.

Retaining subscribers is the core of any subscription box business model.  After all, if all your customers cancel after their first box, you will have no repeat monthly business.  Providing excellent customer service is a vital step for retaining customers and create a loyal customer base.

Customer Service Experience

Your staff should be properly trained to handle every type of customer service issue, so give them the right tools to succeed at their job.   Customers should not have any trouble figuring out how to contact your company so include your customer service phone number and email in several places on your website.  You want to make sure that your customers are having a positive experience when dealing with your company so ask for customer feedback in order to improve.

Manage Inventory

Effectively managing inventory is an important for any subscription box company to operate efficiently.  Forecasting inventory for upcoming months’ subscription boxes is critical so the boxes are not short on items.  Assessing inventory on a regular basis will ensure that you are not overstocked.   Many companies purchase inventory management software that can be customized to assess the business.

Growing your subscription box company should be your focus, not worrying about the daily operating details of running the business.  If you want to save time and money with fulfillment and shipping, contact us today at www.kablefulfillment.com and let our subscription box experts show you what we can do for your business.