When it comes to starting a business, there’s a lot more to it than just having the next hot new product, quite a bit more in fact. It takes a quite a bit of maneuvering and work to get your product out there. This is where marketing can play a huge roll in the success of your business. After all, how can people want your product if they don’t know it exists? While the concept of marketing seems fairly straight forward, there are a few ways to do it right, and all too many ways to do it wrong. Subscription commerce has been making a lot of waves in the business world and for good reason, it works. If you’re looking to get your subcom off to a running start, here are a few tips you should consider when trying to figure out your marketing strategy.
When it comes to marketing never underestimate the power of friends. Of course when you’re launching a new product for a subcom, your friends and family should be among your supporters. Just getting a few initial subscriptions alone make help to make a difference. More importantly, however, is the power of word of mouth. Word of mouth advertising has and will always be one of the most powerful methods of advertising. Having the support from your friends is similar to having your own personal advertising campaign, and the best part is, it’s free. Just remember, word of mouth can go both ways and be just as detrimental when you get a bad review, so it’s important to make sure you’re taking the steps to really wow your customers, and not just friends and family.
Social media sites such as Facebook and Twitter are becoming one of the most powerful ways for a company to advertise. Because of how interconnected everyone is through these sites, getting your company posting and tweeting is a surefire way to get some attention. However, it’s important that you’re going about it the right way. No one likes to be bombarded with tweets, or have their feed saturated with advertisements. However, a couple of tweets or posts, done the right way is a quick way to get some attention.
Who doesn’t like free stuff? Freebies and swag bags are a great way to get a little love for your new company, especially if you’re running a promotion through a social media site such as Facebook. When your customer’s see “LIKE, SHARE, COMMENT for a CHANCE TO WIN!” Chances are good they’ll take the extra 30 seconds to share your page and help to build your fan base. Running a monthly promotion contest not helps you to advertise, but helps immensely when it comes to your monthly advertising budget.
Small Steps To Great Strides
Rome wasn’t built in a day and neither is your business. The biggest aspect to being successful on the internet, especially when you’re building up an ecommerce company is to take smaller steps. Far too many companies try to jump into the realm of social media and content marketing without a clue as to what’s going on. Doing this will not only slow your progression, but it’s a great way to annoy the customers you do have. By balancing subtly, tact, and the right amount of free stuff, you’ll notice a difference in your subscription rates that will allow your business to grow and ultimately become successful.