In addition to buying online, customers can also return their purchases to a store or online. This creates dynamic ease of use for the customer and empowers them to make convenient choices about their purchase.
It can be challenging to understand this high-level concept of how omnichannel works. Let’s add some real-world perspective to what you’ve already learned.
If your customer is pressed for time while doing holiday shopping, he or she will require the most efficient product delivery method available.
If your eCommerce product page only provides traditional shipping information with a prolonged delivery estimate of 7-10 business days or even longer, the customer will likely look elsewhere for the same product.
Keep in mind, brand loyalty can be compromised when you fall out of step with what the competition has to offer.
Let’s think about international products for a moment. International sellers often promote unique items that can be difficult to procure in the United States.
Your business might stock items with international appeal, however, most people don’t want to wait weeks for their purchase to be delivered.
An alternative approach includes using a fulfillment center as an option for purchase. With 3PL solutions in place, the customer will not have an extended wait time and will receive his or her purchase in the shortest amount of time.
Understanding how to be successful with omnichannel fulfillment
Omnichannel fulfillment offers exciting benefits to customers and businesses alike.
This fulfillment solution allows for a diverse range of pickup and delivery options, better time management, seamless purchases, optimized storage practices, and superior inventory management. It’s a win-win for both consumers and retailers.