Customer service only gets you so far. And, it doesn’t equal good service. It’s easy (and common) for companies to claim it’s their service that sets them apart- but does it ever really? Most companies are selling something that is more or less just a commodity....

Great, you made a sale – now what? A successful customer relationship starts and ends with a clear understanding of expectations. In other words, the communication that takes place pre-sale largely determines the long term success of every new customer you bring on. It’s easy to joke...