Follow these four simple tips to make your products unforgettable
Whether online shoppers are looking for their big Valentine’s Day gift for that special someone or trying to find some new bling to stave off the winter blues, they have a dizzying array of options to choose from. Chances are they’ll decide on your brand and products after only a few seconds of scrolling through your website or seeing you on social media. How can you capture their attention in such a short amount of time, keeping them invested in your shop and products?
Fortunately, there are a few sure-fire ways to make sure you stand out from the crowd with a buying experience that keeps visitors engaged and makes them want to buy again.
Many online businesses assume that simply having a functional website is enough to attract customers—or, at the very least, enough not to scare them away. While this may have been true in 2010, when visitors had a limited number of shops to choose from, it doesn’t work that way anymore. The overall design is the first thing online shoppers are exposed to when they click on your site. Are the colors updated and on-trend? Does the look fit with your brand? Is the site simple to navigate and easy to understand? If the answer to any of these questions is “no,” you’ll be shooting yourself in the foot from the very beginning. You want your website to enhance users’ experience and give them a reason to stay from the very first click.
Fortunately, the solution is straightforward. You can design your website in-house or choose from a wide variety of designers and developers who work with your specific market and vision. While investing in a new and updated website requires some upfront cost, you’ll see the difference.
Visitors are hooked with your well-designed website that piques their interest in your brand. What’s next? Customers, particularly younger ones, are looking for shops and businesses with heart. Chances are, they’re probably shopping for smaller retailers for a reason, and often that reason is tied to a desire to be eco-friendly, support fair working conditions and wages, or help out small businesses. Lean into this trend by highlighting any social work or community involvement you participate in. Did you donate to cancer research? Highlight the organization you helped. Are your products certified fair trade or endorsed by environmentalist groups? Can using them help reduce waste or support workers? Don’t bury this information on an obscure page deep in your website. Highlight it with a mission statement, charity profile, or fair trade seal.
Social Media Engagement
While some visitors will find your website directly from search results, many more younger users will be using social media to make quick judgments about businesses. If you don’t have a social media profile, now is the time to make one! Instagram and Facebook are particularly popular, but you can create an account on any site depending on your target demographic. Post about sales and product-specific information, but don’t limit yourself. Post gift guides, themed giveaways, polls, and customer highlights to get users engaged and excited about your brand before they’ve even visited your website itself.
While attracting customers is a big part of making your store and product stand out, don’t forget another important step: what happens after the order is processed. How will you make your product stand out to first-time buyers, giving them a reason to come back time and time again? A great way to do this is with your shipping and packaging. Receiving a plain, unmarked cardboard box with a shipping label can be fun, but it doesn’t distinguish you from several thousand other shops that sell similar products. What if their branded package contains a colorful welcome card and a 15% off coupon for their next order inside? Suddenly your product became much more memorable. Plus, these tactics can even drive new sales, as well—unboxing videos are a popular trend that can generate buzz for your product. Still, buyers are less likely to film if nothing is exciting about your package. Do your business a favor and add specialized touches to drive sales and satisfaction!
You have a quality product. Now you just need to show that to online shoppers. How do you make your shop stand out? From the first social media engagement to the website click to the final product, creating a thoughtful and memorable experience that leaves visitors excited about your business is important.
Specialized and reliable shipping and packaging can make a big difference for the final touch on an unforgettable product. If you’re looking for a fulfillment partner that will work with you to create a unique shipping experience, Kable Product Services is here to help! We’d love to give you a quote—contact us today!