How do you make your product stand out on the store shelf, when there are more than a quarter of a million food manufacturers and innumerable brands competing with you in the U.S. market? Consumers spend an average of 27 seconds looking at a product’s...
Most of the major trends in ecommerce for 2018 narrow to a single point: creating an excellent customer experience. For the logistics side of ecommerce, that means ensuring that both deliveries and returns are handled promptly and with no pain or frustration for the customer....
UPS is not waiting until 2018 to implement some of its rate hike. In fact, a price increase to a large part of its shipping services will take effect on December 24, 2017, right in the middle of the holiday shipping season. The higher shipping...
The holiday shopping and shipping season has arrived---the most lucrative time of the year for most online businesses. Now is a good time to assess your performance from last holiday season and create a shipping strategy for this one to ensure no orders are missed...
The expectations of today’s e-commerce customers are changing the shipping landscape. The former delivery window of 5-7 days is no longer considered acceptable, and deliveries within 2-3 days have become the norm for ecommerce deliveries. Amazon is partially the reason for the change in consumers’ demands. ...
Nearly every consumer is participating in social media in some capacity so it is up to an e-retailer to capitalize on it to grow sales. The content of social media posts is just as, if not more important, than the platforms you use. With a...
Co-packing, or contract packaging, has become a viable manufacturing option for many companies that do not have the capabilities to do the process effectively themselves. These packaging options provide companies a competitive advantage by allowing them to take large scale orders without having to scale...
For a subscription box company, the relationship with the customer is purely virtual. Therefore, every digital interaction with the customer is a reflection and extension of your brand. Email can be used in many ways to reach your customer base and keep them engaged in...
Procuring products for your subscription box is one of the most important steps to retaining current customers and growing your customer base. Without products that appeal to your target audience, customers will not be interested in continuing their subscription. When first starting your business, you...
As an online retailer, shipping charges often represent a large expenditure of your overall budget. On top of shipping fees, packaging costs can be anywhere from 10-40% of a product’s price. While packaging’s main purpose is to protect your product, it must also withstand the...