Author: Kable Product Services

As a publisher, you face many competitive pressures. The impact of digital media and the consumer’s growing desire for more immediate gratification are two of the greatest. Keeping pace with the high rate of change in the marketplace is causing every publisher to look at...

Selling any type of product on line is a competitive business. With just a few clicks, consumers can compare prices from countless websites to make sure they find exactly what they want and at the best price. This puts a lot of pressure on ecommerce...

In the current retail marketplace, customers expect to have the ability to make purchases from a particular store in-person or online with the same seamless buying experience. In others words, consumers want to buy on their terms. This is the definition of omnichannel. Creating and...

Customer service only gets you so far. And, it doesn’t equal good service. It’s easy (and common) for companies to claim it’s their service that sets them apart- but does it ever really? Most companies are selling something that is more or less just a commodity....

Great, you made a sale – now what? A successful customer relationship starts and ends with a clear understanding of expectations. In other words, the communication that takes place pre-sale largely determines the long term success of every new customer you bring on. It’s easy to joke...

As a marketing or sales person, you are constantly trying to spread your message. You talk about features, benefits, ROI, and any other reason you can think of regarding how what you're selling matters to prospective clients. But, do prospects really recognize value in what you...

The most ubiquitous packaging materials are of course bubble wrap and peanuts.  The pros and cons of both are well documented, but the most important thing to know is they are typically made from plastics (as in oil) and are not bio-degradable. With the amount of...